Iconoclast (2008), Gregory Berns

Notes

An iconoclast breaks away from the status quo, and achieves his status by being, seeing and doing differently, and bringing into being some disruptive innovation. To be an iconoclast:

  • Look at new things to perceive old ones differently – you can do this by being in new environments, or being with new people. Our brain rigidly categorizes for efficiency in processing inputs, and so we need to shake the perceptual system out of its categories. Categories are death to imagination.
  • Stress – transform fear into more productive emotions, such as anger. Fear distorts perception. The pressure to conform (especially when among strangers) is because of fear of social isolation, and fear of looking stupid.

There are three steps to achieving successful iconoclast status:

  1. See differently – see things as they are, not as others do. Create a new idea / vision.
  2. Face down fear, so it doesn’t influence your decisions. Be brave enough to stand out.
  3. Social network so others (enough people and the right people) see the way you do. Social intelligence, networking and connectedness are crucial to succeeding – they help you build reputation, experience and eventually, productivity. Familiarity quiets fear (in others).

Finally, in order to see differently, you could consider drugs. The SSRIs and betablockers inhibit fear and anxiety, and have few side effects. Also the hormone oxytocin has been shown to increase social bonding and social intelligence.

Key lessons – see differently, face down fear, and social network.

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